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Your assignment is to choose competing organizations, for which you will act as CEOs, and then separately develop the following strategic planning information.. Most areas can be filled out in bullet paper format. The organization I picked is Coke Cola, My Competitor is Pepsi DEFINE THE ORGANIZATION Name Structure (corporation/franchise, public/private, for profit/non-profit) Major Resources MISSION & VISION This is not an advertising jingle QUESTIONS How do you want your organization to be different? How do you want outsiders to think of your organization? How do you want your people to think of the organization? What role do we want to play in our agency?, communities?, society? What do we want to leave behind when we’re gone? VALUE STATEMENTS Develop value statements designed for simplicity and span of control. EXTERNAL ENVIRONMENTAL ANALYSIS KEY PLAYERS AND PARTNERS CENTERS OF GRAVITY SUN TZU ANALYSIS 4 Strengths of the organization 4 Weaknesses of the organization 4 Dangers (threats) facing organization 4 Opportunities available to organization GAP ANALYSIS TOP STRATEGIC INIATIVES – Should be clearly related to the goals you stated earlier THE CAMPAIGN PLAN Courses of Action (COAs) (2-4 are sufficient) Objections/SMART Goals (consider giving a limit) ASSESSMENT TOOLS Metrics

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