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Tuesday January 5th OnlineAccessible for 24 hours You will have 2hrs and 30 minutes Four questions – each with two parts (A and B)The ‘A’ and ‘B’ elements are related, i.e. a) ethics and then b) CSR.Sample question for question is like this. Jacinta runs a chain of ladies fashion retail stores. She has just learned that a brand of clothing, QUTOPIA, she has been selling for years in her store is being made by workers in sweatshops, who work under inhumane conditions and are paid subsistence wages. She is concerned that if the media report this, by association, her retail brand may be damaged. She has just recruited your Marketing and PR firm to deal with this situation. a)Firstly, explain to Jacinta what questions within the ethical decision-making metric will most likely affect her decision to discontinue the brand association. b)B) Using knowledge attained in the lectures, describe a course of action for Jacinta to take, to mitigate the risk to her brand. Exam Info and lecture content…
Requirements: .doc file


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