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Writing Assignment (10 pts) Watch the commercial a few times. Then, think about the following: 
1. Planning and Development. (2 pts) 
A. Which of the two major selling ideas is utilized? Explain. 
2. Implementation. (8 pts) A. What kind of appeal is being used? Explain. 
B. Does the appeal align with the major selling idea? Explain. 
C. What kind of execution technique is used? Explain. 
D. Does the execution technique align with the appeal? Explain. 
3. Overall Thoughts. 
A. Would you have changed anything about this ad in order to give it a stronger overall message? Explain. 


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