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Today’s companies are more multicultural than ever before, so it’s normal to work with people from many different places and backgrounds. Plus, as communicators we are responsible to communicate with multiple stakeholders (not just those who are similar to you). As I covered in the lecture, cultural differences are about much more than nationality, ethnicity and beliefs. We are all likely to work with or communicate with individuals or groups who have assumptions and attitudes that are very different from our own.  This means that we need to be better at understanding and operating in a wide variety of cultures. That’s where Cultural Intelligence (CQ) comes in. This comes from a combination of head (cognition), body (behavior) and heart (emotion/motivation). Your book describes CQ so be sure to check it out.  For this assignment, I would like you to complete it as if you are writing a manual for a person just starting their job in public relations. First, explain why cultural intelligence is important in public relations. Give some specifics of how it applies (think research, planning, strategy, and evaluation). This ties in info we have learned all semester so be sure to reflect back.  Next, I would like you to write advice on how to have high cultural intelligence when working in PR. What should someone do or not do?


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