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Can you take a step back and examine your own values and preferences? Are there brands that appeal to you because they fit with your image of a good world to live in? For example, do you identify with the natural or organic food movements, or are there companies you would favor over others due to an image of being more concerned with environmental issues, Black Lives Matter, LGBTQ, or other issues? Maybe there is a brand, like Red Bull, that appeals to your athletic or boundary-pushing lifestyle? There is nothing wrong with any lifestyle choices you make, but can you be sure these companies really do match their advertising persona? What do we (any of us) need to think through before we trust in any brand? [Important note, this is not about what you feel about these issues, but about what you feel about being marketed to.] In the article American Ads, American Values  (Links to an external site.) , Elizabeth Weiss notes that a Coke ad  (Links to an external site.)  that celebrated diversity was “carefully constructed to sell sweet carbonated drinks to a particular audience”, especially minority communities, and argues that ads like this “invite us to feel virtuous when we consume their products.” The problem is, they profit from what we feel and we get… what in return? Too much sugar and empty calories? What is your opinion? If we have to have ads, shouldn’t they be ads that promote good ideals? How far is too far? How should we feel about any of these modern trends?


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