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You have two hats to wear while considering what this article has to say. What do you think of this article from the perspective of someone studying IMC with PR as a component? Does this fit well into the Marketing Mix we have discussed? Do you think this is interesting or promising and why?
Next, think of the content of this article as a private citizen. What do you think of the data collection, algorithms, etc. discussed in the article knowing that your information is a part of the information discussed? What are the ethical implications that you could foresee with what is being proposed?
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