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Identify two brands that  resonate with you using the brand resonance pyramid.  What did the brand do during the COVID-19 pandemic to maintain or expand resonance?  Feel free to share examples and insights from online sites and sources to support your responses. Additional Resources:
BrandWeek  (Links to an external site.)
Interbrand (Links to an external site.)
Brand Strategy Insider (Links to an external site.)
Think with Google (Links to an external site.)
Social Media Today (Links to an external site.)
Forbes CMO Network (Links to an external site.)
Strategy+Business  (Links to an external site.) (Links to an external site.)
The Verge (Links to an external site.)
GreenBook Blog (Links to an external site.)
Marketing Dive


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