C‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ompare and contrast the use of analytics of two digital media companies of your choice (you may want to investigate mobile gaming and applications companies, social media, internet search, di‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍gital publishing, etc). What analytics tools and approaches do the companies employ? Which approaches are most likely to have long-term success from a business standpoint? Justify your answer‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍.