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The only assignment besides the following reading/watching is to submit via email a 3 page paper telling we the 6 most important things you learned from these readings and watching the video.  The critical learning is that Advertising and Promotion has forever been changed as it now takes up to 20 Impressions to get a consumer to purchase something.
Read the article. 7 Steps to Improve your Branding Strategy
https://www.searchenginejournal.com/local-branding-strategy/293907/
Read the article, 6 Core Marketing Strategies to Grow your Online Business
https://endeavorcreative.com/core-marketing-strategies/
4 .Read the article, 7 Effective Ways to Build and Promote your Brand to Local Customers

5. Watch the Video (you tube) called Integrated marketing Communications at: https://www.bing.com/videos/search?q=integrated+marketing+communications&docid=608004920914022352&mid=0F314F43D06C46B45E790F314F43D06C46B45E79&view=detail&FORM=VIRE
6. FYI….Sometimes the most direct play on words, creates the best ADS( its in the file image). 

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