skip to Main Content
The smarter way
to do assignments.

Please note that this is just a preview of a school assignment posted on our website by one of our clients. If you need assistance with this question too, please click on the Order button at the bottom of the page to get started.

Assignment Instructions
Whether it’s a product recall or malicious behavior by employees, companies are launching multi-prong responses that make use of the skills and training that business and technical communicators exemplify.
Unfortunately, there is little information or training available to business and technical communicators regarding responses to accusations of wrongdoing (or apologia). Using rhetorical theory to analyze apologetics in business writing and technical communication will help you gain valuable practice in conflict communication within a corporate structure.
1. First, take some time to research and discuss real product recall situations or accusations of wrongdoing in the news. Look at press releases, corporate websites, and social networking sites that were/are used by the company to address the situation. You are not required to chose something healthcare-related, although it would be a great idea!
2. Select a case from the news. Provide a brief analysis of the situation (including what happened, why it was perceived as being wrong, and what the company’s messaging should be to overcome the problem).
3. Devise a plan to address the problem/situation using the corporate website and social networking. Here is an initial list of questions to help you get started:
What needs to be communicated?
How can/should the company’s corporate website be used?
What role can/should social media play?
What documents will consumers need to see and download?
Is video important? If so, how? To show a CEO apologize? To demonstrate how to find product numbers and identify recalled products? To provide instructions for fixing a product defect?
4. Discuss the benefits of your plan for the customers and for the company.
Your assignment must include the following:
1. A brief analysis of the situation (1 page):
Discuss the specific issues
2. Develop a response plan that addresses the following (2 pages):
a. What needs to be communicated?
b. What should the company message be?
c. What are the benefits of your plan for the customers and for the company?
3. Be formatted in APA style with APA in-text and Reference Citations (no title page is required)


Clicking on this button will take you to our custom assignment page. Here you can fill out all the additional details for this particular paper (grading rubric, academic style, number of sources etc), after which your paper will get assigned to a course-specific writer. If you have any issues/concerns, please don't hesitate to contact our live support team or email us right away.

How It Works        |        About Us       |       Contact Us

© 2018 | Intelli Essays Homework Service®

Back To Top