skip to Main Content
The smarter way
to do assignments.

Please note that this is just a preview of a school assignment posted on our website by one of our clients. If you need assistance with this question too, please click on the Order button at the bottom of the page to get started.

See attached document for better formatting and links. • Please be sure to review the case preparation notes in the course and the scoring rubric so that your case can be prepared to the best of your ability. • The case should be a comprehensive case analysis, not a series of questions and answers. • APA Style • 4-5 Sources • 900 to 1000 words Case Study 3 The case study assignment draws on the following case study in your textbook: Case 3: Amazon.com’s Business Model and Its Evolution, by Syeda Maseeha Qumer and Debapratim Purkayastha (page C-10) Read the case and then respond to the case questions provided below. (See Guide to Case Analysis for further guidance on writing a case analysis.) In addition to reading the case study provided in the textbook, research the company further to find any relevant events that have transpired since the writing of the case study. Use the company’s website, Internet search engines such as Google, online data services, or other sources to locate the latest articles about the company including press releases and current financial information. Be sure to cite all sources according to APA guidelines. Note: For assistance with analyzing any financial data in this case, Table 4-1 (Key Financial Ratios: How to Calculate Them and What They Mean) in your textbook is a useful reference. Please limit your analysis to 4 pages (900 to 1000 words), double-spaced. Students please note: Feel free to bring in any recent news or current events concerning this company into your answer. Case Questions 1. Amazon’s business operations depend heavily upon the use and application of technology. Review the following quote *(from Jeff Bezos) found in the case study, and comment on the wide variety of technologies employed in Amazon’s operations. Focus on how these technologies act as strengths and contribute to competitive success. We use high-performance transactions systems, complex rendering and object caching, workflow and queuing systems, business intelligence and data analytics, machine learning and pattern recognition, neural networks and probabilistic decision making, and a wide variety of other techniques[. . .]. Many of the problems we face have no textbook solutions, and so we—happily—invent new approaches. [. . .] Technology infuses all of our teams, all of our processes, our decision-making, and our approach to innovation in each of our businesses. It is deeply integrated into everything we do. Invention is in our DNA and technology is the fundamental tool we wield to evolve and improve every aspect of the experience we provide our customers.” 2. Discuss the significance of the leadership of Jeff Bezos to Amazon’s business strategies. Be both specific and thorough in your response. 3. Conduct a SWOT analysis of Amazon. What outcomes of the analysis stand out, and how do the identified outcomes influence the business success of Amazon? Be specific, and provide an example to support your conclusion. 4. Conduct a value chain analysis using the example within “The Concept of a Company Value Chain” in your text as a guide. What conclusions can you draw from your analysis? 5. Patrick O’Brien, a lead analyst at Verdict Retail is quoted in the case study saying: “They’ve [Amazon] managed to get top of mind on every category without doing anything creative – Amazon’s 20 years isn’t a marketing story, it’s all about availability and scale.” Do you agree or disagree with O’Brien’s assessment? Explain your response and provide at least one example that supports your perspective. Writing mechanics You write in complete, well-constructed sentences with faultless grammar, word choice, punctuation, and spelling; writing is sharp, coherent, and demonstrates sophisticated clarity. You write in complete sentences with mostly correct grammar, word choice, punctuation, and spelling; minor errors may exist but do not compromise meaning. You write in unclear sentences with significant errors in grammar, word choice, punctuation, and spelling that may compromise meaning. You write in incomplete, incomprehensible sentences filled with serious errors in grammar, word choice, punctuation, or spelling. null Completeness You effectively fulfill the length requirement for the assignment, thoroughly address all assignment criteria, and fully develop and explore concepts. You fulfill the length requirement for the assignment and sufficiently address assignment criteria and explore concepts. You minimally fulfill the length requirement for the assignment and insufficiently address criteria and explore concepts. You do not fulfill the length requirement for the assignment and inadequately address assignment criteria and explore concepts. null Research You supplement the case study with relevant and extensive research into the present situation of the company; you clearly and thoroughly document all sources of information. You supplement the case study with research into the present situation of the company; you document all sources of information. You marginally supplement the case study with research into the present situation of the company; you minimally document sources of information. You do not supplement the case study with research into the present situation of the company; you poorly document all sources of information. null Analysis You present an insightful and thorough analysis of all issues identified and make powerful connections between the issues identified and the strategic concepts studied. You present an appropriate analysis of most issues identified and make satisfactory connections between the issues identified and the strategic concepts studied. You present a superficial analysis of the issues identified and make vague connections between the issues and concepts studied. You present an insufficient analysis of the issues identified and make little or no connection between the issues identified and the strategic concepts studied. null Evaluation You offer a balanced and critical view based on evidence from multiple sources and support your opinions with logical arguments; your interpretation is both compelling and objective. You offer a fairly balanced view based on evidence from at least one source and generally support your opinions with plausible arguments; your interpretation is both reasonable and objective. You offer an unbalanced view based on limited evidence and marginally support your opinions with one-sided arguments; your interpretation is dubious and lacks objectivity. You offer an unbalanced view based on little (if any) evidence and inadequately support your opinions with illogical arguments; your interpretation is misguided and subjective. null Understanding You demonstrate a sophisticated understanding of the topics and issues. You demonstrate an understanding of the topics and issues. You minimally demonstrate an understanding of the topics and issues. You poorly demonstrate an understanding of the topics and issues. null APA guidelines You use APA guidelines accurately and consistently to cite sources and format the assignment. You use APA guidelines with minor violations to cite sources and format the assignment. You demonstrate an incomplete knowledge of APA guidelines in citing sources and formatting the assignment. You do not use APA guidelines to cite sources and format the report. null

GET HELP WITH THIS ASSIGNMENT TODAY

Clicking on this button will take you to our custom assignment page. Here you can fill out all the additional details for this particular paper (grading rubric, academic style, number of sources etc), after which your paper will get assigned to a course-specific writer. If you have any issues/concerns, please don't hesitate to contact our live support team or email us right away.

How It Works        |        About Us       |       Contact Us

© 2018 | Intelli Essays Homework Service®

Back To Top