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a) Develop a marketing plan for a small business (either real or fictional) with a brief introduction (1-2 pages) 
b)The final marketing plan should include the following sections with APA formate and references 
1. Cover Page 
2. Executive Summary 
3. Target Customers
4. Unique Selling Proposition 
5. Pricing and Positioning Strategy
6. Distribution Strategy 
7. Promotions Strategy 
8. Contingency Plans 


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